Enhancing your Content

Marketing - Lisa Ann Landry

Content plays a very important role in your marketing activities. This course will help you understand the basics of Content Marketing and explore how to create the content marketing strategies to include the keywords. You can also expect to explore how to edit, plan and prioritize your content for marketing and the content marketing efforts.

 

 

Learning Objectives:

  • Identify what Content Marketing is and recognize why it is important
  • Explore how to create a content marketing strategy including keywords and hashtags
  • Explore how to edit content to repurpose for different platforms
  • Explore how to plan for the frequency of posts with an editorial calendar
  • Recognize how to prioritize your efforts to get the most value for your time

Instructor

Lisa Ann Landry

President: Paradigm Shifts Training and Development

As a social media strategist, Lisa takes a range of social media and e-mail tools and techniques…

Training 5 or more people?

Get your team access to WIISE top 2,000 courses anytime, anywhere.

Try WIISE for Business

What will you cover?

  •   Introduction 00:02:35

Instructor

Lisa Ann Landry

President: Paradigm Shifts Training and Development

As a social media strategist, Lisa takes a range of social media and e-mail tools and techniques…

Training 5 or more people?

Get your team access to WIISE top 2,000 courses anytime, anywhere.

Try WIISE for Business
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